What is the Difference between SEO and SEM?

  Most, if not all of us, in the business and marketing worlds, are familiar with the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and the strategies and trends that surround them. However, many of us also tend to misuse or interchange these two terms in our talk of marketing strategy. Here […]

What is Programmatic Marketing?

Viewed as the future of online advertising, programmatic marketing will account for the majority of all digital advertising spending within the next few years. This method of advertising is extremely effective but can seem more complex and different than previous digital ad purchasing methods. However, once advertisers learn about programmatic marketing, they will realize that […]

E-mail Marketing is Still a Powerful Tool for your Business

  Social media may be popular and gaining traction in developing leads and driving interest, but traditional e-mail marketing is still a very important and valuable asset for businesses big and small. E-mail shows its value in its adaptability, ability to be directed and personalized, its ease of use and being very inexpensive. A simple […]

Do More With Your Leads Using Marketing Automation

  In the competitive world of marketing and B2B sales, the generation, nurturing and closing of leads can be challenging and time consuming, but it’s critical to success. As online clients and customers have more information and options than ever before, the decision to buy can take longer. Reaching these clients and aiding them along […]

The Importance of Knowing Your Buyer Personas and Purchase Journey

One of the most common marketing mistakes made by businesses is making their messaging about themselves, rather than about what their customer is looking for. In order for your marketing to resonate with your audience, you must understand what facets of your product or service matter the most to your audience, and how your audience […]

What You Need To Know About Digital Marketing

  Digital marketing has changed the relationship between businesses and consumers and has placed today’s buyer into the driver’s seat. Gone are the days of businesses pushing their message out to consumers; today, digital media provides consumers with access to information anywhere at any time. Digital marketing allows businesses to be far more dynamic in […]

Meta-Morphosis (An intro to metadescriptions)

When your website undergoes an SEO review, one of the factors considered is your metadata – including metadescriptions. But what exactly are metadescriptions and how do you make the most of yours to have your website appear higher in search results? Click here to learn more! …That wasn’t a real link, but that last sentence […]

Organic vs. Paid Search Results

Over the years, search engines such as Google, have shaped the world of the internet, our lifestyle, habits, and the way we do business. One simple phrase has become the solution to many of our problems, the phrase of “Google it”. Whether you’re looking at how to change the oil of your car or looking at […]

Create a Social Media Marketing Plan in Under an Hour

The internet is a big place. A BIG place! And Social Media is the voice for that big world wide web. So with 5,000 facebook posts every second and 500 million tweets sent out every day, how do you let your voice be heard? Well, it’s a little trickier than you might think, and people […]

Should my Business be on YouTube?

With over 3 billion searches per month, YouTube is the second most used Search Engine (next to Google). I know I use it all the time, especially as a first time house buyer for an older home in Hamilton that needed a lot of attention. When it came to researching solutions to fixing my house, […]

Franchise SEO: What is the Best Local SEO Strategy for Franchises?

Every franchise has its own unique set of challenges regarding digital marketing and local SEO. With this post I’d like to examine some of the common local SEO approaches being used by franchises, the challenges they face, and make suggestions as to the best local SEO strategies they could use. Before going any further, it’s important to stress that […]

Gotta Captcha Them All (Benefits of CAPTCHA)

You’ve probably seen a Captcha recently as you peruse the internet – sometimes it’s a distorted code that you have to type in, or answering a question from a list of answers. My personal favourite is the new “puzzle” one, where you drag the appropriate piece to complete a small picture. But other than adding […]

A guide to Bidding on Google Adwords

  Google Adwords has made it easier than ever to have your brand, your service and your products shown to millions of potential customers. Adwords makes it very simple to setup a new campaign, add your keywords and write your ads. But is it really as easy as Google tries to make it seem? The […]

The Advantages of Sponsored Content Linked-In Advertising

Are Sponsored Content Ads right for your Business?  With the large variety of social media platforms and paid advertising approaches, it has become more difficult than ever to decide how to allocate your marketing budget so you receive the highest ROI for your marketing dollars.  While navigating the online marketing world it is imperative to ensure […]

The Co-op Experience at Rocket SEO

Like most programs offered by universities and colleges around the world, there are many branches on the fruitful tree of Business-Marketing. Account executive, marketing analyst, and brand strategist are a few of many job titles in marketing, but the one profession that is on a rise with today’s demand of digital resources is digital marketing. […]

Facebook Reviews: Yay or Nay?

Facebook Reviews From an SEO stand point Google+ Reviews have been the most valuable because these reviews are directly connected to Google’s search algorithm and appear beside your business listing on the Google Locals section. If your business acquires a certain amount of reviews your listing will receive a corresponding star status. A glowing 5 […]

Make Your Website Mobile Friendly – Mobilegeddon

Technology growth is on a constant rise and the use of mobile devices has dramatically increased in the past few years. Most of our daily activities are on our mobile devices. Simple things such as taking notes, setting an alarm, saving the date of a meeting or an event on your calendar, taking pictures, updating […]

How to Capture People’s Attention with your Blogs

What can I do right now to keep you reading this page all the way to the very bottom? Well if I were to do that I’d need some way to gain your attention without you clicking away. This can be an extremely difficult task, especially in the fast paced world wide web.  But it doesn’t […]

Seven Ways to Clean Up your Old Blog Posts

With SEO, there is a lot of focus on generating fresh content. One popular way to generate new content is to write blogs. Blogs give you a way to write fantastic articles related to your business without cluttering up your main website’s structure. Since a blog is a list of articles, your site will still […]

Content Curation: Underrated yet Highly Effective

Well, if this isn’t the most under-utilized method of attracting followers and building up your authority I don’t know what is. Content Curation is basically collecting, sorting and sharing information, which sounds kind of boring but it can really work to your favour if you are good at it. We are all bombarded with posts, […]


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